How to avoid having a cold brand

Look at the object in front of you.

How does it feel on your tongue?

Crazy, right?

Now try this with other objects around you.

For each object, wall, or whatever you see, you’ll be able to feel it on your tongue.

Here’s the thing:

When people see your brand, they feel something as well.

Maybe not on their tongue, but in their heart.

Perhaps it’s warmth, strength, energy, inspiration, or admiration.

In the worst case, they feel nothing.

This usually happens when your profile is boring, cold, and robotic.

Take a look at your last posts.

Is this something you could have found on Google?

If so, it’s time to level up your writing game:

• Tell a story of your everyday life.

• Evoke emotions.

• Find lessons.

But you know what also makes your profile numb?

Not replying to your comments and DMs.

Imagine saying hi to the cashier, and they just ignore you. You’d probably think they are ass.

So don’t let this happen to your brand. 

Be a friend, be a leader, be an idol.

Lots of love,

alina