Oh no the paparazzi!

You know when your family wants to take pictures of you?

They usually don’t let one person do the job… instead, they all show up with their cameras leaving you overwhelmed not knowing who to look at.

Sounds familiar?

Funny how we all go through the same hell as children lmao…

Anyway!

You might know a pretty similar situation online.

All the different people who tell you to do this and that, to avoid this at all costs and sure as hell do THIS every single day.

It gets confusing when everybody just says something different or repeats the same bs over and over again.

Those people are the cameras at a family party.

You don’t know who to look at so you just go with whoever makes themselves the most obvious.

Who is that person?

• visible

• loud

• funny

Do you see where I’m going here?

It’s the same with your favorite creators.

They are more visible, louder and maybe even funnier than the other ones.

What that means for you as a creator?

You should become more visible, louder and funnier.

Simple, right?

Here’s how I’d take that into action:

Visibility

• Optimize your profile

• Network like a psychopath

• Position yourself with a clear message

Sound

• Polarize

• Write as you talk

• Have your own slang

• Post more to stick in their heads

Humor

• be human

• create your own memes

• don’t take it too seriously

Especially for the sound it’s crucial to have your own writing style.

I already covered this in one of my previous emails and I’m 100% sure that

this will make you stand out from the crowd.

You can read it here if you missed it:

Alright that’s it for today.

Lots of love

alina